BetterNow aims to improve fundraising efforts with support from AI

2021.AI will improve how the peer-to-peer fundraising platform, BetterNow, can support fundraising efforts more efficiently.


August 2020 marked the start of a new and exciting project between 2021.AI and BetterNow, the contender for the Nordic’s and Spain’s largest fundraising platform. This project will increase donations for nonprofit organizations through BetterNow’s fundraising solutions.

Leveraging valuable data collected from BetterNow, the Enterprise AI company 2021.AI will develop an AI model designed to improve the total amount donated to charities. The AI model is based on critical variables that can substantially increase fundraising, crucial to most nonprofit organizations’ possibilities to reach their goals.

“Our experience is that some fundraising campaigns and events are much more efficient than others. With the abundant data we have, we have decided to analyze how modern AI techniques can support our clients in increasing the results of the fundraising efforts,” said CEO and Co-founder of BetterNow, Jesper Juul Jensen.

“I’m excited to use the recent advancements in AI/machine learning to leverage the data generated over the years in the charity sector and use this data intelligently to raise more funds for the better good,” said Kim Tosti, AI Advisor at 2021.AI.

The project will run until mid-October of 2020.

About BetterNow:

BetterNow have over nine years of experience in servicing charities across all of Europe and work with major charity organizations such Doctors Without Borders, WaterAid and major health non-profits. With its peer-to-peer fundraising solutions, BetterNow helps charities to receive more donations and better contact data by leveraging their brand.

About 2021.AI:

2021.AI serves the growing need for applied AI. Our data science expertise combined with our GRACE AI Platform offers a true AI differentiator for clients around the world. With GRACE, Data Scientists can solve some of the most complex problems, and at the same time provide organizations with the most comprehensive data and AI governance for ethical, transparent, and trustworthy model development. 2021.AI is headquartered in Copenhagen with sales and R&D in several locations globally.

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