In order to stay profitable in a highly competitive market, it is important for companies to correctly price their products according to the current and constantly changing environment. It is impossible to manually react rapidly to changes in different markets at the pace needed.
Using Machine Learning to optimize results helps to match customer expectations with the information shown on the product page. As AI algorithms improve over time, positive short term results are likely to improve even further in the long run. An algorithm from the tree family can be used to understand the drivers of sales figures.