Spar Nord uses AI to cut emails handled by customer service by 50%

The challenge

At Spar Nord, front-line customer service managers spent a lot of time sorting emails and forwarding more complex customer requests to the financial advisors. Spar Nord executives wanted to explore how they could use technology to serve their customers better, improve efficiency, reduce costs, and compete in an increasingly digital marketplace. The main goal of the project was to find a way to save time spent on emails by customer support, and at the same time keep a high customer satisfaction.

“We went from challenge to implementation and actual cost savings in a very short time span. We received an algorithm that was clean and easy to implement in less than a week. The collaboration with 2021.AI showed us that AI is the key for Spar Nord to remain competitive in the future.”

Leif Lind Simonsen - Spar Nord

Leif Lind Simonsen

Communications & Business Dev. Director, Spar Nord

The solution

For Spar Nord, we developed an AI algorithm that can handle the increasing number of email queries. By screening incoming emails based on a learning dataset of previously received emails, the algorithm is able to determine whether to forward them to customer service or financial advisors. The algorithm cuts the number of emails that the customer service team needs to handle manually by 50 pct., which significantly cuts ongoing costs and dramatically increases speed of execution and efficiency in Spar Nord’s service desk.

The result

In the early stage of the project 2021.AI consultants provided insightful AI advisory and guidance for Spar Nord on how to apply artificial intelligence solutions in the customer support scenarios. In the next phase, 2021.AI’s data scientists developed an algorithm from scratch, which added the power of automation and artificial intelligence to the incoming email queries directing them to the right employee, customer service representative, or financial advisor.

When 2021.AI professionals delivered the algorithm to Spar Nord’s IT department, they successfully deployed the algorithm in production in a few days. The IT department within Spar Nord now owns the algorithm, while the entire customer service team benefits from the successful AI project implementation.

4 facts about the Spar Nord project

  2021.AI’s experts leveraged Natural Language Processing (NLP).

  In the initial stage the bank used an in-house developed AI solution, similar to the 2021.AI’s Grace Go edition, to deploy the algorithm.

  2021.AI established connection to the Spar Nord’s internal server in order to ensure the integrity and availability of datasets.

  Leveraging the Grace AI platform accelerated time to market; helping the project to scale and providing a common workspace for development.